Attributes Are Your Business Card

After conducting over 4,000 live events as a corporate teacher, I am convinced salespeople drastically underestimate the power of their own attributes with regard to their results, reputation, referral base, and customer retention capacity. Your personal attributes are your business card. It’s what people see in you, feel from you, and hear from you that will lead them to tell others about you and your products and services.

The Attribute Check Up
Today’s customers are more demanding and better educated than ever before. Their ability to research prior to purchasing has armed them with more buyer confidence and has served to increase their expectations of salespeople.

As a result, salespeople’s character attributes matter more than ever before as well. Consistent attribute checkups are mandatory for success. Look at the list below and be brutally honest with yourself. Do you display these attributes consistently with your customers?

  • Trustworthy
  • Service-minded
  • Intelligent
  • Authentic
  • Likeable
  • Customer-focused
  • Enthusiastic
  • Prepared
  • Available
  • Active listener

There are many important attributes we could discuss, but these attributes will set you apart and give your customers and potential customers a high degree of confidence in you. These attributes need to be defined, refined, and evaluated often in order to be consistently on display.

Questions to Answer:

  • How do you define each one of these important attributes?
  • How will you represent each one of these attributes from a behavioral standpoint?
  • How do you feel each one of these attributes will affect your customers and potential customers?
  • How would you rank these 10 attributes in order of importance?
  • What is one “I will” action you can implement to would improve each attribute?



Next Steps:

  1. Create an attribute card for each attribute with the definition listed.
  2. Read this card every day before beginning your work day.
  3. Write 10 “I will” action statements to refine the attributes on the back.
  4. Review your planned actions each day, and hustle to execute.

If you adopt this strategy, I have no doubt you will expand your audience because your prospects and customers will become your personal advocates. They will become your personal storytellers at home and work.

Why would you not adopt this strategy? What is preventing you from taking action today? What might be holding you back? Resolve these questions, and step over hesitancy and doubt. Embrace action and belief!

Make a difference today.

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Copyright 2016: Paul Cummings Enterprises.