At the start of every month, I look back over the last 28-31 days of my life and ask myself, “Did I hustle my tail off? Did I give all my sweat, blood and tears to the goals I was trying to achieve?”

What is your perception of the word “hustle”? Is there a positive or negative thought running through your brain? Many people who have never hustled, view it negatively. Talk to any true entrepreneur who dove headfirst into their dreams, and you’ll find all positive thoughts about the word “hustle” because they live, eat, drink, sleep, and breathe the hustle. I love the hustle. It feeds my soul.

Are you hustling your tail off? What are you doing with your time? How are you responding to the pretenders, haters, and negative people in your life telling you to chill out and slow down? What do you say to, “Maybe you should wait and think about it before you go all in? What if you fail? What if it doesn’t work?”

My answer is always, “Thanks for your thoughts and opinions, but I have a different plan.” Don’t be hesitant or slow to go because there is no perfect moment. Just hustle and execute, and make adjustments along the way. You have the capacity, but you must hustle.

Planning on writing a book? Stop planning, and do it. Have a new product idea? Go door to door, and show it to everyone. Go kick “no” in the face. Everything changes when you sucker punch your own doubt and just hustle. TechTown was launched because of hustle. It was created and exists today because I didn’t listen to comments like, “Slow down. We haven’t decided where innovation is going to go.” Innovation is wherever there is a person with a great idea who is willing to hustle and execute.

When I launched Woople, people said, “The space is too big. The market is saturated. You can’t compete with the big boys.” They were right, but we built it anyway and generated $50 million in revenue in 36 months. Hustle and execute.

Check out garyvaynerchuk.com. This dude is the king of hustle and execution. Watch his videos, and subscribe to his YouTube channel. Drink up his mesmerizing message, and ask yourself, “Am I hustling in this way every day?”

Don’t be afraid to promote what you do, what you sell, and who you are in the world. You must not fear sharing your story out of some misguided notion of being thought self-serving. Go tell the world what you do, and master the art and science of the hustle.

The Turn Downs

I have been turned down more in the last 32 years than all the beds in a Hyatt hotel.

So what? It’s part of the life of an entrepreneur. The word “No” is your friend and should be your friend. Just keep moving forward and cut through the rejection with hustle and intense execution. Put on a brand new coat of thick skin, and go blast your way through until you exceed your goals and dreams. This is what people who love the hustle do, and keep doing, and keep doing, and then they begin again.

Love the hustle, and make a difference today.

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Copyright 2016: Paul Cummings Enterprises.