I believe people who view their business as an opportunity to create “currency” will always be running sprints to hit monetary targets. If you can shift your paradigm and think “legacy,” you will be running the all-important marathon. Why a marathon? To create a legacy business, you must have a long-term goal to expand the lifetime value of every customer you interact with daily.
Instead of chasing the elusive massive audience, create the critically important genuine relationship with your customers. How can you add value to their world on a consistent basis? It takes effort to view our business from a legacy perspective versus the currency model. You need to build and create relationships of depth with your customers.
“How you think about your customers influences how you respond to them.” – Marilyn Suttle
Care Still Matters
I believe your ability to demonstrate genuine care to a customer is more important today than it has ever been. The marketplace floods consumers with endless tweets, boastful claims, posts with no value, and salespeople are failing miserably to tell engaging stories. You must shift your approach and make it crystal clear that you actually care about who they are and what they need. You can only show them you care if you actually, genuinely care. Authenticity is essential. How will you strive to accomplish this dynamic shift and make a visible impact on your customer’s opinion of you and your organization?
“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” – Mahatma Gandhi
One to One
In today’s fast-paced world, it may seem impossible on the surface for you to truly engage with your customers on a one-to-one basis. However, it is actually easier because of all the technology tools at our disposal today. Technology provides a powerful opportunity to create and share content that will assist and impact our audience. How are you building massive value with your customers? What’s your approach, and how much time do you invest in the process of creating a real one-to-one relationship with your customers?
If You Don’t Know
So many times I hear this statement, “I don’t know anything about SnapChat, Instagram, Vine, Twitter, etc…Paul that’s a young person’s game.” That is a lame excuse, and the solution is simple: anything you want to learn badly enough, you can learn. Do you want to know badly enough to figure it out?
Make a difference today!